This project is a personal project and the company Scape was something created by me for the sake of this project. I started this project in order to learn more about branding and strengthen my skills in the area. This company named Scape that sells relaxations kits that include specialty candles, chocolate, and teas. This projects entailed creating a custom logo, icons, and a brand identity.
The companies target audience are working women on the go. As seen on the mood board the brand needed to marketable for young trendy women. The use of color in this piece was essential to the identity. A challenge of the project was finding colors that provoked not only relaxation, but fun as well. It was also important to steer away from the typical brand identity that can be seen for many spas.